The 29th Annual Hotter'N Hell Hundred kicks off Saturday, August 28 with more than 14,000 cyclists expected to participate. With rides available at 25-mile, 50-mile, and 100-mile distance, the HHH is recognized as the largest one-day endurance ride in the United States.
Event founder Roby Christie said through a press release, "Some of the best and most skilled cyclists in the U.S. come to Wichita Falls every year to battle the distance and the heat. The Hotter'N Hell 100 is a testament to the cycling, the athletes who take part in this great event, and the city of Wichita Falls that makes this a must-attend event for cyclists across the country."
Festivities for the 29th annual ride will begin August 26 with the Consumer Show in the Exhibit Hall at the Multi-Purpose Events Center. The main ride will begin at 7 am on August 28 with a U.S. Air Force flyover from Sheppard Air Force Base, with an outdoor concert featuring The Killdares at 2nd and Lamar in downtown Wichita Falls. The event will wrap up with the Wee-Chi-Tah Off Road Trail Run and Michelob Ultra Criterium for USA Cycling racers on August 29.
The Hotter'N Hell Hundred began it's almost 30 year history as a celebration of Wichita Falls centennial in 1982, a 100 mile ride to celebrate 100 years of history. In it's first year, about 1,200 riders battled the heat with only one medical unit waiting at the finish line.
Today, one of the most prestigious rides in the country not only draws riders in the tens of thousands but inspires the city to rally around the event with more than 4,000 volunteers, including medical units at every rest stop as well as the finish line. The MSU Rugby team is one of many groups to make the HHH an annual part of the their volunteer work.
More than a few notable names have taken part in the HHH over the years, including 22-time U.S. National Champion Michael Creed, seven-time Tour de France winner and Texas native Lance Armstrong, and Doug Smith, the first cyclist to be featured on a Wheaties Box.
Last years champion Josh Carter will be back to defend his title in 2010, facing the likes of USA Cycling Collegiate National Criterium Champion Jen Purcell, the anchor for MSU Cycling's U.S. National Championship team Alexi Martinez, and Mountain Bike Hall-of-Famer Steve Tilford.
From the Wichita Falls Examiner website article by James Robinson